Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

Name: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
SKU: 479
Availability: InStock

Original price was: د.إ47.00.Current price is: د.إ30.00.

The book has a bit of folds on the front cover. But other than that it is in good shape

Availability: 1 in stock

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Suraj Ananth

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Category: Novels

Seller Location: Dubai

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explores how and why people often make irrational decisions, not randomly, but in consistent and predictable ways. Using engaging experiments and real-life examples, Ariely reveals the hidden psychological forces—like emotions, social norms, and expectations—that influence our behavior. He challenges the idea that humans are always rational and logical, showing instead how we often make choices that go against our best interests. The book encourages readers to understand these patterns to make better decisions in areas like spending, relationships, and work.